THE STORY OF AFFECTIVE MUSIC
David S. Hargrett, is the chairman and CEO of The David S. companies and founder of Produced By 360 and Affective Music. Produced By 360 is a production company with a specialty in large-scale events and content. Affective Music is a record label and artist management company with the goal of preserving the sound of ‘the culture’ for this era.
Self-described as “a musician that went to business school,” David’s life of working in entertainment began as a child musician in his hometown of Chicago. He grew up playing multiple instruments in church and throughout his time at Florida A&M University, where he studied marketing and earned his M.B.A.
After graduating, he worked in various roles in the corporate world before moving to New York City, where he honed his business acumen as a consultant and continued his artistic exploits as a performing musician and actor. His dedication to acting earned him SAG-AFTRA membership and set him on a path of a career in entertainment. After living in Harlem for 5 years, he made the move to Los Angeles, inspired by “his spirit trying to connect him to his destiny.”
In L.A., David began his work in events, at the behest of his mentor, which led him to refocus 360 Total Solutions on event production. At the same time, his close friend, Jamison Ross, convinced David to manage his emerging career as a jazz artist. The relationship was the genesis of Affective Music.
Produced by 360’s client list includes NAACP, Byron Allen’s TheGrio Awards, Capitol Christian Music Group, Hyundai, Infoblox, American Red Cross and others. Most notably, 360 is the event agency of record for the NAACP Image Awards, producing all of the events associated with the property. Affective Music, officially founded in 2019 now boasts a roster across genres and has achieved multiple Billboard Top 20 hits, sold-out shows and a GRAMMY nomination. Together, they make up the start of The David S. Companies, with more to come.